The difference between our first project with Ironman SA and our most recent project with IMSA illustrates the way that we needed to stay current with the latest design trends and aesthetic requirements, while always retaining the core of what makes Ironman the iconic brand it is.
How do you stay with a brand for over a decade and still keep their marketing fresh?
The Brief & Objective
Each year, we designed all pre-race, race day and post-race collateral, including apparel, the Boardwalk arch, route maps, print advertising, trophies, medals, and finisher certificates.
The success story of this Port Elizabeth-based campaign was its global impact, which transported our ideas and designs to various other international Ironman franchises around the world, including France, Austria and the UK, to name a few.