BRAND & CORPORATE IDENTITY

Become the brand your consumers need.

Your brand image is the face of your business, the first thing people notice and remember. A strong, cohesive corporate identity ensures your brand is instantly recognisable, consistent, and credible across all platforms. At SimonSAYS, we don’t just make things look good, we craft identities that tell your story, build trust, and help you stand out in a noisy marketplace.Your brand image is instantly recognisable if you have a strong corporate identity. We create this for you using expert graphic design and strategy for your logo, visuals, design elements, social media, stationery, and more.

We specialise in building brands from the ground up or refreshing what already exists with purpose and polish. Our approach blends smart strategy with expert graphic design to ensure every touchpoint, from your logo to your LinkedIn banner, reflects who you are and what you stand for.

We start with your logo, the cornerstone of your visual identity. Whether you’re launching a new brand or rethinking an old one, our design team works closely with you to create a mark that’s not only beautiful but also meaningful and memorable.

Next, we develop a complete visual language for your business. This includes colour palettes, typography, iconography, and design elements that create a consistent experience across your social media, website, signage, packaging, and presentations. We provide easy-to-follow brand guidelines so your internal team or any third-party supplier can stay on-brand without guesswork.

We also take care of your stationery and collateral, from email signatures and letterheads to business cards and pitch decks. Every element is aligned to give your brand a sharp, professional, and unified look.

For businesses in South Africa and beyond, our corporate identity design service is a smart investment in long-term brand equity. It’s not about pretty pictures. It’s about building a brand people recognise, respect, and remember.

BRAND EVOLUTION

Modernise your style while maintaining your tradition.

Your brand has come a long way, but the world around it keeps moving. Consumer expectations change. Platforms shift. Design trends evolve. That’s where brand evolution comes in. At SimonSAYS, we help you update and modernise your brand identity without losing the hard-earned equity you’ve built over time.Keeping up with the changing trends doesn’t mean you have to let go of everything your brand has accomplished up until now. We evolve and update your identity to stay relevant to your consumers in today’s marketing landscape.

You don’t have to start from scratch. In fact, the strongest evolutions keep what works and enhance what doesn’t. We partner with you to refine your visual identity, messaging, and tone of voice so that your brand stays relevant in today’s fast-moving marketplace, while still being true to its original DNA.

Our process starts with a brand audit. We take a clear-eyed look at what’s working, what feels outdated, and where your brand is struggling to connect. From there, we refresh your logo, update your colour palette, refine your typography, and modernise your design elements to align with current trends and digital formats, without alienating your existing audience.

We also look at your brand messaging. Is your tone of voice still aligned with who you are today? Does your tagline reflect your current offering? We make sure your brand speaks clearly and confidently, whether it’s in a billboard campaign or an Instagram caption.

For many South African businesses, a well-executed brand evolution is the difference between staying stuck and staying seen. It’s about staying competitive without being generic. Timeless, not outdated.

Whether you're repositioning after years in the market or simply need a refresh to match new growth, SimonSAYS helps you reimagine your brand with care and clarity. You keep your story, we help you tell it better.

Because great brands don’t change for the sake of change. They evolve with purpose.

CHANNELS OF COMMUNICATION

The right vehicles for each individual campaign.

We are comfortable using any and every channel of communication necessary to reach your audience, verbal, non-verbal, written and visual, and we consider the implications of each as we design a campaign for you. At SimonSAYS, we believe that every brand deserves to be heard, and seen, in the right way, on the right platforms, by the right people. That’s why we’re fluent in every form of communication: verbal, non-verbal, written, and visual. We use this fluency to craft campaigns that connect deeply and deliver results.

Whether you're launching a product, repositioning your brand, or running a seasonal promotion, we design strategic campaigns that consider every angle, from the tone of voice in your copy to the emotional cues in your visuals. No element is random. Everything is intentional.

We take a multi-channel approach tailored to your audience. That could mean traditional media like radio, print, or outdoor. It could mean digital-first campaigns across Google, Instagram, LinkedIn, and TikTok. It could mean a mix of influencer partnerships, PR stunts, storytelling videos, and email journeys. Whatever it takes, we build it around your goals and budget.

Our team understands that different messages work in different places. A billboard needs bold, fast-hitting clarity. A social carousel requires movement and intrigue. A long-form video needs an emotional hook. A tweet needs wit. We consider all of this, and more, when building your communication strategy.

We also look at the implications of each communication type. What will your audience read between the lines? What do your design choices say without saying a word? Are you using the right tone for the market you’re targeting? These are the questions we ask so you don’t have to.

Every campaign we deliver is consistent in message, aligned with your brand, and designed to stand out, not just fit in.

If you’re looking for a team that understands how to move seamlessly between written, spoken, and visual storytelling, and knows when and where to use each, you’re in the right place.

BRAND REVOLUTION

Start fresh and reinvent your brand.

At SimonSAYS, we don’t dive in blindly. We start every project with the future in mind, your future. Whether you’re building a brand, launching a product, or rolling out a campaign, we begin by aligning everything with your business objectives. Because without strategy, execution is just guesswork.

Our process starts with clarity. We take the time to understand where your business is going, what success looks like, and what challenges might stand in the way. From there, we craft a focused, practical marketing strategy that supports both short-term wins and long-term growth.

That strategy then becomes the foundation for everything we create and deliver. Every logo, every line of copy, every media placement, and every digital touchpoint is guided by a clear purpose. It’s all aligned to your goals, not to trends, guesswork, or gut feel.

But strategy alone isn’t enough. Execution is where great plans come to life. That’s why we bring consistent energy, precision, and passion to every step of the journey. Whether we’re designing a visual identity, managing a digital campaign, or producing a video, we do it with care and drive, and always with results in mind.

We believe in data-informed decisions and measurable outcomes. We track performance, adapt when needed, and remain committed to delivering real value, not vanity metrics.

For South African businesses looking to grow, pivot, or lead in their space, this balance of strategy and action is vital. It’s what turns good intentions into great results.

At SimonSAYS, we’re not here to sell you services you don’t need or ideas that won’t land. We’re here to partner with you, align with your business goals, and execute with purpose.

Let’s build your future, step by step, strategy first.