PAY-PER-CLICK (PPC)

The future of paid advertising.

Pay-Per-Click (PPC) advertising is one of the most effective ways to drive immediate traffic, leads, and sales. At SimonSAYS, we specialise in building smart, targeted PPC campaigns across platforms like Google, YouTube, Facebook, Instagram, and LinkedIn, all tailored to your business goals.We constantly monitor and evaluate to ensure that we are able to change track with the ever-changing digital landscape according to your business needs, thus making the stats of your advertising campaign simple and clear.

PPC means you only pay when someone clicks on your ad. It gives you full control over your budget, audience, message, and timing. But successful PPC takes more than just running a few ads. It requires constant monitoring, testing, and optimisation. That’s where we come in.

Our team builds campaigns that are structured for clarity and performance. We manage every part of the process, from keyword research and ad creation to bidding strategy and analytics, making sure every cent is working for your brand.

One of the most powerful PPC tools we use is YouTube advertising. YouTube offers all the reach of traditional television, but with precise audience targeting and detailed reporting. It allows you to speak directly to your ideal customers through video content that grabs attention, builds trust, and drives action.

We use YouTube to:

• Run skippable in-stream ads before videos

• Place bumper ads for short, punchy brand messages

• Target users based on location, interests, behaviour, and search history

• Retarget website visitors with follow-up video content

• Track views, engagement, click-throughs, and conversions

YouTube ads are cost-effective and scalable. They allow businesses of any size to compete for attention where people are already spending time, watching content they care about. And unlike TV, you get to see exactly what worked and why.

We constantly monitor and evaluate every campaign we run. That includes reviewing ad performance, testing new creative, adjusting audience targeting, and refining budgets. This means we can quickly change track as needed, adapting to your business priorities and the ever-changing digital landscape.

All of our reporting is clear and simple. You’ll know exactly what you’re spending, what’s performing, and what needs improvement. No fluff. Just data that helps you make decisions.

If you want to reach the right people at the right time, PPC is the way to do it. And if you want a team that knows how to make every click count, including on YouTube, SimonSAYS is ready to help.

Google Cerification

Is Your Digital Marketing Team Google Certified?

Before trusting any agency with your digital advertising budget, ask a simple but critical question — is your team Google Certified?

At SimonSAYS, our team holds official Google Certifications in both Search Engine Optimisation (SEO) fundamentals and Pay-Per-Click (PPC) platforms, including Google Ads, Display, and YouTube advertising. These certifications are awarded directly by Google and confirm that we meet current best practices, platform standards, and performance requirements.

Why is this important?

Google’s systems are constantly evolving. What worked six months ago may be irrelevant today. Certified professionals are trained to keep up with these changes, ensuring your campaigns are not wasting money or missing opportunities. Certification also means we understand how to structure your campaigns properly, use data effectively, and optimise for real results.

Working with a certified team gives you:

Smarter keyword and audience targeting

Better ad quality scores and lower cost-per-click

Higher campaign performance through accurate setup and tracking

Confidence that your account follows Google’s rules and recommendations

Up-to-date knowledge on AI tools and automation within Google Ads

Digital marketing is not guesswork. If your current team is not Google Certified, your budget and performance could be at risk.

At SimonSAYS, we don’t take shortcuts. We invest in training, stay informed, and bring our certified expertise into every campaign we manage.

Let us help you grow with confidence — backed by data, driven by skill.

SOCIAL MEDIA MANAGEMENT

Your direct link to your consumer.

At SimonSAYS, we treat social media as more than just a place to post. It is a critical part of your marketing strategy and one of the most powerful tools for building direct relationships with your customers. We start with clear goals and end with stronger brand awareness, loyalty, and engagement.Our social media management starts with marketing strategy and ends with a solid relationship between your business and its audience. We create memorable posts and engage with your current and potential client base to create brand awareness and brand loyalty.

Our social media management service begins with strategy. We identify the right platforms for your business, define your tone of voice, and create a content plan that supports your objectives. Whether you're focused on driving sales, increasing visibility, or building a community, we tailor our approach to your goals.

We manage content across:

• Facebook

• Instagram

• LinkedIn

• TikTok

• YouTube

• Pinterest

• Twitter (X)

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We create posts that are memorable, well-designed, and aligned with your brand. This includes static visuals, carousels, reels, stories, and short-form video, each with a purpose. Our goal is to not only post often, but to post well.

Content alone is not enough. We also manage audience engagement. That means responding to comments and messages, starting conversations, and staying active where your customers are. We help you connect with your existing followers and attract new ones through genuine interaction and consistent messaging.

We also run paid social campaigns. These allow us to target specific audiences, boost key content, promote offers, and increase reach. We manage budgets, write ad copy, design creatives, and report on performance, so you know exactly what’s working.

With the integration of AI tools, we track engagement trends, analyse post performance, and suggest content ideas based on what your audience responds to. This helps us stay ahead of changing algorithms and audience behaviour.

As a Port Elizabeth social media agency, we understand both the local market and global trends. Whether you're a national brand or a growing local business, we help you show up consistently, professionally, and with purpose.

When done right, social media creates loyal followers, not just likes. It becomes a daily connection between your brand and your audience.

If you're ready to turn your social channels into a valuable part of your marketing ecosystem, SimonSAYS is here to manage, create, and grow.

SEARCH ENGINE OPTIMISATION (SEO)

Becoming discoverable to the right audience.

Getting your website to rank above the competition requires more than guesswork. It takes strategy, insight, and constant adaptation. At SimonSAYS, we use expert keyword research combined with deep knowledge of Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising to help your business get found and stay visible.With expert keyword research and an in-depth understanding of what it takes to achieve both organic and paid rankings, we are always keeping up to date with the latest requirements to rank your website above the rest.

SEO is the process of improving your website to increase its visibility in unpaid search engine results. This includes optimising your content, structure, performance, and technical elements so that your site ranks higher for relevant search terms. Good SEO builds authority, improves trust, and generates long-term, organic traffic.

PPC, or Pay-Per-Click advertising, involves placing paid ads on search engines like Google or Bing. You only pay when someone clicks on your ad. It is ideal for targeted campaigns that need quick results, such as product launches, seasonal promotions, or lead generation. When used effectively, PPC delivers measurable returns and complements your SEO efforts.

We start with thorough keyword research. We identify what your potential customers are searching for and how competitive each term is. We focus on user intent, local relevance, and strategic opportunities that can position your business ahead of others in your industry.

Our SEO service includes:

• On-page optimisation (headings, meta tags, content)

• Technical SEO (site speed, mobile responsiveness, site structure)

• Content strategy and creation

• Link building and authority growth

• Local SEO for businesses targeting geographic areas

• Our PPC service includes:

• Google Ads and display campaigns

• Keyword bidding strategies

• Ad copywriting and split testing

• Conversion tracking and campaign reporting

• Audience targeting and remarketing

We also use artificial intelligence tools where useful to enhance our SEO and PPC efforts. These tools help us analyse search patterns, track competitor activity, and make data-driven decisions to improve your performance.

As a digital marketing agency based in Port Elizabeth, we bring local understanding and national execution. Whether your audience is around the corner or across the country, we help you reach them where they are searching.

With SimonSAYS, your business gets more than just rankings. You get a focused search strategy that aligns with your goals, adapts with the market, and delivers results you can measure.

WEB DESIGN

Your website is your new business card.

Your website is often the first place customers interact with your business. It must look great, function smoothly, and deliver results. At SimonSAYS, we create custom websites that reflect your brand, communicate your value, and give your audience a clear path to act.We create beautiful website designs which align seamlessly with your branding and tone. We offer in-house media production to create every element your website requires to stand out from the rest.

Every site we build is tailored to your brand. From layout and visuals to tone and messaging, we ensure the design fits your identity. The experience is seamless and professional — helping build trust and encouraging users to stay, explore, and convert.

We specialise in both business websites and fully integrated e-commerce solutions. If you sell products or services, we can help you take your business online. With e-commerce, your store is open 24/7, reaching local and global customers. Online selling gives you more control, more reach, and the tools to track and improve every sale.

We build e-commerce websites that are:

• Mobile-friendly

• Easy to manage and update

• Linked to secure payment gateways

• Optimised for speed and checkout flow

• SEO-ready to attract traffic

• Connected to inventory, delivery, and reporting systems

Selling online allows you to see what’s working in real time. With detailed reporting, you can monitor product performance, track user behaviour, adjust pricing, and refine your strategy as you grow. We help you set up dashboards and tracking so you can make smart, data-driven decisions.

Alongside development, we offer full in-house media production. This includes product photography, video, animations, banners, and copywriting — everything your site needs to stand out. Your visuals and content will feel authentic, aligned, and made specifically for your market.

We design and build on platforms like WordPress, WooCommerce, Shopify, Webflow, and custom frameworks, depending on your needs. Whether you're selling ten products or a thousand, we deliver a reliable, scalable solution.

We also take care of the tech. Hosting setup, domain management, Google Analytics, basic SEO, and ongoing support are all part of what we offer.

Based in Port Elizabeth, we work with both local businesses and national brands looking to improve their digital presence. Our focus is clear: better design, better performance, better results.