AMFI Composites

A brand that matches the intelligence of the product. A digital platform that supports global trade. And a communication system that simplifies the complex, without dumbing it down.

AMFI Composites Solutions

Formulated for strength. Built for clarity.

AMFI Composites has been in the game for 28 years, supplying fibreglass and fibre-reinforced (FRP) sheeting to some of the most demanding sectors including automotive, agriculture and construction. But this isn’t your average material supplier. Amfi isn’t selling off-the-shelf. They’re building fit-for-purpose solutions, customised to client needs. Think tech-enabled surfaces. Engineered protection. Performance under pressure.

Our job? Decode the complexity. Then rewire the brand and communications to match.

We started where we always do, with understanding. The product catalogue isn’t simple. With proprietary tech like Cortex, Wovex, and Rhinotex in the mix, this was more than a list of SKUs. This was a layered solution-based offering that demanded a layered strategic approach. So we ran the audits, benchmarked competitors, and built out the keyword and search framework to position Amfi ahead of the curve, locally and globally.

Then we mapped the strategy.

• Defined the brand archetype

• Rebuilt the narrative

• Shaped a voice that was technical without the ego

• Developed assets that worked across channels, digital, print, internal, and customer-facing

Internal rollout

We gave the AMFI team a clear framework to communicate with confidence. Internal collateral was built to align everyone from procurement to production, no buzzwords, no confusion. Just clarity around what Amfi does, how it delivers, and why it matters.

External clarity
The site needed more than a facelift. It needed flow. We rebuilt the structure to guide decision-makers, engineers, architects, production managers, through a layered offering. From sheeting specs to applications, every section now has a job. Every word earns its place. Every page performs.

The result
A brand that matches the intelligence of the product. A digital platform that supports global trade. And a communication system that simplifies the complex, without dumbing it down.

Deliverables:

• Full brand strategy and narrative
• Competitor and keyword audits
• Web design + copywriting
• SEO optimisation

• Brochures, social assets, video

• Communication rollout: internal and external

Whether you’re speccing a high-performance composite or reengineering your brand, we know how to translate complexity into clarity.

We are SimonSAYS. A little unexpected. Always intentional. Never average.

We are different. And you can be, too.

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