How do you integrate your channels of communication for the right audiences?
The Brief & Objective
The ‘Ride & Win’ competition campaign was concepted with old school game-show nostalgia in mind. Striking, bold and glamourous creative was created with as much energy and excitement of the FREE Wi-Fi and on-board entertainment. In order to reach the commuters in their space, the campaign was rolled out on Algoa Bus Company’s bus backs, bus shelters, social media, radio, road shows and print media, as well as interactive videos.
Commuters stood the chance to win a share of prizes worth over R 500 000. Entry to the competition done via the FREE on-board Wi-Fi, which further raised awareness of this unique selling point for Nelson Mandela Bay Metro commuters too.