How do you create effective, focused marketing campaigns that are different each year but remain true to the brand essence?
The Brief & Objective
We began our long-standing collaboration with Prestons Liquor Store by coordinating a brand refresh extending from their logo to their weekly and monthly newspaper adverts, website, in-store marketing collateral, posters, and branding collateral for wine tasting events.
Prior to the obstacles that came with the COVID-19 pandemic, we were challenged each celebratory holiday, special day and festive season to build on the creative execution theme of advertising adverts and product catalogues while keeping the premium brand positioning that Prestons has become synonymous with.
Prestons Liquor Store
Being able to transfer the creative concepts from print to digital to point of sale collateral has proved vital in being effective