Essays
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01
Budget Before Brilliance: Why Your Marketing Spend Matters More Than You Think
The question every client should be asking is, “What’s your split between production and media?” Because creative without distribution isn’t marketing; it’s just art.
| By Simon LG -
09
Print is not Dead –Here’s Why
The digital revolution, also known as the third industrial revolution, has hit the print media and publishing industry extremely hard. And with the closure of so many big names in the business, headlines about the death of the print industry are becoming more and more common.
| By SS
