In 2004, we were approached by Ironman South Africa to do the marketing for that year. Given the success of that first event, this became an annual brief. Our objective - improve on the last year, every year and evolve with Ironman SA to keep their brand fresh and aspirational.

An established organisation wanted to move forward without discarding what was important to them – they wanted to merge their history with their future. As specialists in bringing together traditional media and digital marketing through creative execution, our objective was to ensure that Patensie Citrus not only retained what worked from a brand equity aspect but were also equipped for the stage of the company’s growth which speaks to innovation and pride.

Taxidermy is not for everyone. But as an expert in the field, Splitting Image Taxidermy needed to position themselves within their niche market and to the right target audience.

Upmarket liquor franchise Prestons Liquor Store required advertising collateral that represented their brand’s level of quality and classic culture, and they needed it to reach and capture the right target market to maintain long-lasting credibility.

How do you migrate an established newspaper from print to digital without losing readers?

Very few people enjoy change. A change campaign, therefore, needs to put the people first and make the transition as seamless and smooth as possible for them – all while still achieving the end goal of the company.

Given the success of the Frequency Change Campaign for another Media24 publication Die Burger Oos Kaap, we were given the task of creating a campaign for South Africa’s largest daily newspaper, The Daily Sun.

A free newspaper looking to refresh the perception of the brand and the future of the print medium, The Daily Sun wanted to make their stories more digitally accessible to South African’s via mobile phones through a brand new mobi-site.

A product like Coke can sell itself with nothing more than the iconic sound of a can opening. But in order to sustain the efficiency of the bottling plant responsible for this in Port Elizabeth, South Africa – Coca-Cola Sabco – the belief in this product needs to run through each and every employee.

To date, our long-lasting relationship with this client has included the brand’s annual CCS News, various marketing collateral, internal communications and corporate branding, annual calendars, website design and updates.

We were given the privilege of documenting the historic rise of Coca-Cola Sabco which definitely quenched our thirst for supporting local business.

There comes a time in an organisation’s story where a partial refresh is not enough and a complete brand revolution is required. The ITD Group, comprising of multiple service divisions, needed a new logo and corporate identity which reflected that.

Create compelling and creative marketing and campaign collateral that adhere to specific, legal parameters. The rules around marketing medical products to selected Target Audiences are very different to traditional marketing. References, boards, processes, laws, and so much more, need to continuously be consulted and cross-checked before you can even consider going live with any campaign.

The Luggage Company, a specialised retail outfit, offers a wide range of travel and business bags and luggage from well-known brands such as Gino de Vinci, Troop London and BESTLIFE. They needed a way to sell their products online as well as market.

Algoa Bus Company provides road transportation services to the commuters of the Nelson Mandela Bay Metro area, and required a dynamic campaign to increase ridership numbers and promote the free Wi-Fi and on-board entertainment on-board the Algoa Bus fleet.

Shopping centres and business parks are hubs, creating networks of employers, employees and customers. The marketing of such a centre, therefore, requires an approach that can reach the right audiences and do so with the right tone.

The Nelson Mandela Bay Business Chamber holds a reputation of high esteem in Nelson Mandela Bay. We were given the opportunity partner once again with NMBBC in the design and layout of the Nelson Mandela Bay Business Chamber – Business Guide and Directory, an annual publication distributed to the members of NMBBC.