How do you market products to Target Audiences that may or may not named?
The Brief & Objective
We have had the privilege of working with a number of over-the-counter products – giving each brand a memorable identity which is in line with its purpose and positioning.
Marketing science and jargon to the everyday buyer allowed us to fully immerse ourselves in understanding each product and align this with the bigger picture. We have also been involved in the branding of specialised or scheduled medication which, as a non-promotable item to the general public, requires a completely different approach altogether.
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