The calibre of our clients really does vary and we couldn't be happier. Designing for diversity keeps our team proactively researching the latest trends and conceptualizing some pretty amazing designs.
In 2012, we were chosen as Spectacular Red Bull Racing Eyewear’s agency and we soon realized we had landed in pole-position. The Formula 1 industry revolves around the concept of ‘maximum power, maximum sportiness and precise design’* and our challenge was to drive this throughout their brand’s marketing.
Taking the international guidelines into consideration, our team had an opportunity to really set a trend in the South African eyewear market. Our team designed a classic website that signifies the cutting-edge and glamorous lifestyle of the Formula 1 sporting industry.
With the credible Red Bull Racing Eyewear logo already established, we designed business cards, online and print adverts, in-store branding for retailers, posters, flyers and various collateral for events they attended. Their launch into the SA market at the Radisson Blu in Port Elizabeth was also an awesome evening that we organized.