Our SimonSAYS team loves a challenge. We see a new opportunity to explore design concepts and to really dig deep to find new inspirations. When Prestons Liquor Stores joined forces with us in 2013 our team couldn’t have been more pleased. We were ready for our new challenge.
Prestons, as an upmarket liquor franchise, needs their advertising to capture the right target market. With marketing campaigns that represent their brand’s quality and classic culture is what creates long-lasting credibility within their South African market; and this was where we fit in.
Our first task was coordinating a brand refresh. We wanted to create designs that reflected their brand’s quality; which is something we felt we got right. Our refresh extended from their logo to the monthly and weekly newspaper adverts; right through to their website, pull-up banners, posters and branding collateral for their wine tasting events.