Photography / Branding / Print / Packaging / Web / Exhibition / Signage

Express Petroleum, a giant in the fuel industry as a transporter of bulk fuel to service stations across South Africa. In 2013, our team became the driving force behind their complete brand refresh. We were excited as this was a new calibre of client to design for.

Our design extended from their brand identity refresh including logos for Express Petroleum and Express Lubricants. Their brand bible details lamppost adverts, service station forecourt rebrands, print advertising, corporate clothing, vehicle and truck signage, in-house stationery. A special design for us was their 20 year anniversary seal which features on their advertising.

A word from our client:

"To celebrate our 20th year anniversary Express Petroleum decided to revamping our brand. We arranged a meeting with Simon, who introduced me to the whole corporate identity concept which has transformer our business. From a relatively low-key Eastern Cape business we have positioned ourselves as a premium operator with what we consider to be the best corporate identity in the country. Dealing with Simon and the rest of his funky staff made the whole experience fairly simple and it was most definitely excellent value for money!" 

Russell Wells

Simon Says Express poster
Simon Says Express C
Simon Says Express C
Simon Says express petroleum website