Algoa Bus Company provides road transportation services to the commuters of Nelson Mandela Metro area.
Our strategic Ninja skills were commissioned to help increase ridership numbers on Algoa Busses and promote the 4 unique selling points; Safety, Reliability and Comfort, Affordability and most importantly, FREE WIFI.
The approach, Metro takeover! SimonSAYS created a campaign, The Isizwe Connection - The Peoples connection and seeded it on Bus Backs, Bus Shelters, Social Media, Radio and in Print Media. Short Interactive Videos of commuters were also used to help communicate the campaign to a diverse target audience.
Through strategic planning, our available channels of communication and pure stealth, we were tactfully able to help Algoa Bus Company achieve a year on year growth.