In a world of digital marketing and over 20 million internet users in South Africa, having your website ranking better than your competitors is an absolute must, and that is where SEO (Search Engine Optimisation) comes in.
Wikipedia defines SEO as the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.
Now that we understand what SEO is and see the need for it, we can then look at the key one needs to know for creating SEO friendly content.
In the past years, content marketing has become the talk of the town amongst marketers, mostly due to Google algorithm updates that penalize low-quality content.
Quality content drives traffic to your site and Google appreciates it much better than low-quality content. The big debate, however, is what defines quality content? Is it the length or the actual quality of the words?
The answer to this question varies between experts; one similar thing is throughout the conversations is that long-form content is also often higher in quality. This is because it leaves room for more in-depth information on a subject. It doesn't, however, mean that short content isn't quality content, which is why we recommend a combination of both in your content calendar.
Any form of communication that you send out has a target market, much like your business has its target market. When writing your content, it is vital always to have your target market in mind. By so doing, you write content that resonates with your target market.
Keywords are also a critical element to content writing. Before writing content, it's essential to research relevant, profitable keywords that relate to your expertise, your products/services, and your audience's search intent. Through these keywords, you increase the likelihood of people searching for services you offer to find you.
Now that you've successfully written SEO-friendly, content-rich, interesting article that people want to read. The next step is to make it shareable.
After all, we live in an era all about sharing information, and if people can't share your content with their peers, that doesn't yield many results. Added to that, the more you content is shared, the more brand awareness you receive furthermore attracting potential customers.
Images are vital to making your content engaging and shareable. People more likely to purchase from a business that has an attractive website and relevant photos.
You can optimize the photos by adding keywords to the image files and providing the ALT tags.
Make sure you also optimize the size of the photo. Pictures that are too large will slow down the load time and aren't favourable for SEO. Make the images as small as possible without compromising the visibility or quality.
With these three essential tips, you should be well on your way to creating SEO friendly content.