How to Create a Digital Marketing Strategy

Days, where billboards and newspaper adverts were the most effective means of marketing brands and products, are long gone. Digital marketing is here and is an absolute necessity for businesses looking at competing in the new dawn of marketing. With that said, it then becomes imperative to have the necessary skills to create a robust and creative digital marketing strategy as it is vital in advancing the marketing objectives of businesses across the board. 

In this blog, we look at how to create an impactful digital marketing strategy that will make your business stand out among your competitors while attracting the right clientele.

Before we get into the art of creating a digital marketing strategy let's look at what Digital Marketing is; 

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing.

Now that is understood, we need to look at what makes for a successful digital marketing strategy. The reason for this exercise is to establish the requirements to see what's required.

THE FOUNDATION to any marketing strategy is a defined set of goals, by establishing this foundation, you then enable yourself to create an impactful strategy. So, as you start reading this blog, you need to ask yourself what your brand's objectives are before reading any further. Grab a pen and pad write them down then continue reading.


  • Brand Awareness
  • Promotion – On sale items
  • Lead Generation

Now that you've set out your objectives, the next step is defining your TARGET MARKET.

Your target market is the consumers or organisations most likely to purchase your company's products or services. Using a fine-tooth comb, define your target market to meet your digital marketing objectives, this will ensure that your efforts will be delivered to the right audience, thus making them useful.

After defining your target market, you then look at the TOOLS you'll utilise to implement your digital marketing strategy. There numerous tools at your disposal and choosing the right tool will ensure that your strategy yields the desired outcome. Based on your strategy these are some of the tools available for you;

  • Social Media
  • Google Adverts
  • Search Engine Optimisation

As aforementioned, these are some of the tools available for executing your digital marketing strategy.