South Africa has a youth unemployment rate of 63%. The premise that good grades and an after-school qualification will ensure job and financial security are no longer valid – the number of unemployed graduates proves this point. The world has changed, and Young Entrepreneurs are passionate about empowering and capacitating children to be the authors of their own destiny.
Our task, to band our ninja army together to help local franchisee, Ansulene Prinsloo establish the launch of Young Entrepreneurs in Nelson Mandela Bay, and ensure her target of 50 enrollments is met!
We embarked on a tactical approach; strategy development, communication plan and roll out! We used multiple touch points; Radio, Social Media, Mall Activations and Print Media. By the end of the campaign we helped Ansulene exceed her target of 50 and now we are working with Young Entrepreneurs Head Office to see how we can help them be different too! #WatchThisSpace